Instagram Will Let You Make Custom AI Chatbots—Even Ones Based on Yourself

Meta’a AI Studio handbook says that users can customize a chatbot by providing a detailed description, along with a name and image, and then specifying how it should respond to specific input. Llama will then draw on those instructions to improvise its responses. Meta says Instagram users can “customize their AI based on things like their Instagram content, topics to avoid, and links they want it to share.”

Over the past year, Meta has become an AI success story thanks to its decision to offer robust AI models for free. Last week, the company released a powerful version of its large language model Llama, providing developers, researchers, and startups with free access to a model comparable to the powerful paid model behind OpenAI’s ChatGPT. The company says its new chatbots are all based on the latest version of Llama.

And yet Meta has struggled to find the right…

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